These. Our visibility into travel demand and real-time market insights is unmatched. 2. When considering site redesigns and platform changes, fully evaluate the risks and benefits involved, and how URL structural changes will affect SEO. Be sure to: Build an audience for your Instagram profile. RankRanger: Best for Reporting Features. Here discussed are some of the top SEO practices that help maximize ROI for hospitality in 2022. Send business travelers a promotion for. The dashboard allows users to view marketing performance and determine the extent of local search. Tools and platforms: There are many “all-in-one” platforms (or suites) that offer multiple tools, but you can also choose to use only select SEO tools to track performance on specific tasks. 50+ specialists in marketing services for hotels, chains, luxury brands, etc. As such, there is a larger audience for your hotel business to reach, influence, and potentially acquire as guests. The eCommerce giants use strategies and tactics to ensure shoppers click the “Buy Now” button and so should you. Online Hospitality Management Courses — edX. Improve your. Now, online reviews play a pivotal role in a hotel’s SEO strategy, influencing not just visibility but also credibility amongst consumers. LinkedIn is where your business networks. Half of the battle is a win for Local SEO hotel. Digital tipping. Optimizing hotel SEO can maximize exposure and increase your audience reach, but building quality search engine content takes time. Digital marketing can help increase the visibility of your business through search engine optimization, content creation and social media marketing, as well as provide an effective means of connecting with and targeting potential customers. Now that you have a website for your hotel, start building a social media presence. e Online Reputation Management. Create a consistent and attractive profile that reflects your hotel’s brand image and voice. A third example is the Hilton hotel chain, which has implemented an e-commerce platform that allows customers to book rooms, make restaurant reservations, and purchase other hotel services and products. Hotel search engine optimization (or hotel SEO) is the process of optimizing and improving a hotel’s website so that it ranks higher in search engines (such as Google, Yahoo, and Bing) and consequently, gains more online exposure. Easy-to-learn, easy-to-train Hotel Management Software. They prioritize user-friendly interfaces and offer advanced functionalities to enhance the booking process and increase direct bookings. Chill & Co. Hotel digital marketing services provide an easy way for your hospitality business to get more online leads and guests. Whip your hotel eCommerce website into shape. An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. 67% of all the clicks on a search results page are absorbed by the first five results on a page, so you want to ensure your website is one of the first five results. Other half you can accomplish to create backlinks for hotels website easily. Additionally, SEO platforms can integrate data and processes that span departments or teams (often including access to. 3. Simply put, it gives your hotel a platform to spread the brand message and connect with your former and potential guests. Our Local SEO platform for restaurants, hotels and tourism ranks your business higher on Google and dominate "near me" searches. This is step zero to perform SEO of your hotel website. Google My Business, for example, offers various features and listings to. SEO is the practice of optimizing a website to improve its search engine rankings. 1. 1. On-site SEO – On-site SEO refers to how you can optimize elements on a hotel website to increase online visibility. In the hotel business, hyper-relevant content is key to direct bookings. Most SEO platforms can’t report on specific hotel profiles. This, however. With all these options, it’s easy to hit the ground running and establish your hotel’s online presence. Rutinitas SEO lokal yang paling penting adalah terus. Download the eBook to learn more about digital advertising, metasearch, SEO, email marketing, blogging, loyalty programs, and much more. So, to reach out to. Uncover the perfect home-away-from-home with our diverse selection of vacation rentals in Victoria. Find Hotel search engine optimization services from here. The Role of SEO in the Competitive Hotel Market. Email content is. 1. Technology drives everything we do in our daily lives, so having top-of-the-line software in place can enhance your business model immensely. 6 Add Your Hotels To Bookings Sites (Google, Tripadvisor And More) 2. Learn how SEO for your hotel drives roomnights and revenue. They can also rank and score different elements of the web pages, such as HTML tags and meta. You can target individuals based on their likes and dislikes, age, location, and many other factors to advertise your hotel in your social media marketing campaign. A Powerful Online Platform For Launching Hotel Websites. Working in an all-in-one SEO platform. Hotel SEO Tip #14: Contact local press, platforms listing online directories, travel bloggers, and other related website owners. By allowing hosts to customize their listings and providing a platform for customers to connect with hosts, Airbnb has created a personalized and authentic travel. Botify is trusted by leading enterprise brands, such as Marriott, Glassdoor, and Merkle. Use a professional, accessible voice in your posts. Email marketing for hotels. These potential clients don’t have to browse other hotel directories to find the best places in the city. 2018a, 2018b). Thousands of hotels rely on Milestone for their websites and the success of their online marketing. We build ROI-driven SEO strategies to help achieve your business goals. From SEO to social media, this guide covers everything you need to know to attract more guests and increase revenue for your hotels, resorts, homestays, and houseboats. Further Reading: Compare seoClarity to BrightEdge, or explore other BrightEdge competitors. 3 Ensure Your Page Load Speed. Offer them some value to say thank you for their link. 3. Google your proposed focus keyword! Yoast SEO checks the quality of your keyphrase. Shopify – Fastest SEO eCommerce platform. Click ‘Update’. Understanding the customer journey to find and book your hotel is at the heart of an effective hotel search engine optimisation strategy. WebFX’s SEO platform is a user-friendly tool that helps businesses optimize their online presence, improve search engine rankings, and drive organic traffic to their websites. S. These include digital platforms such as social media, search engine optimization (SEO), and email marketing, as well as offline channels like print advertising and networking. 11 Best Hotel Online Marketing Strategies. Webflow – endless possibilities. 1. 1. Learn more about our hotel digital marketing services by browsing our plans and prices today! If you have questions about which hotel web marketing strategies offer your business the most value, feel free to contact us online or call us at 888-601-5359 to speak with an experienced strategist. Customer Reviews and Ratings for Bright Edge. We’ll get your hotel listed in local directories, optimize your Google business page, create location-specific service pages, and everything else the search engines rank for! Stick with us, and we’ll help improve your SEO rankings, stay one step ahead of. A strong digital marketing strategy can help hotels to improve their online presence through social media platforms, SEO, and search engine rankings. Share slice-of-life content. Target Long-Tail Keywords. Get your hotel website to the top of Google search engine results with our hotel SEO strategies that will help you rank higher and get more direct bookings. 4. A Look at SEM vs. Digital credit card authorizations & contracts. There are two distinct categories of hotel SEO:. Cloudbeds Amplify Websites are integrated with the Cloudbeds platform, which keeps your PMS, booking engine and OTA channels in sync for a frictionless experience for your staff and your guests. It is packed with all the tools you need for a strong SEO campaign — daily rank tracking, keyword analysis, competitor analysis, backlink analysis, site audit, SEO research, PPC research, and more. Categories: Hotel Solutions, Solutions. 1. Open the post or page to edit the content. With the increasing competition, changing landscape of search engines, and importance of local search engine optimization and mobile optimization, hotels must focus on SEO to increase their visibility, attract more traffic, and grow their customer base. According to SEMrush, 37. SEO & Content. #3 of 10 Best Hotel SEO Businesses of 2023 - Milestone is a digital marketing agency that specializes in web design, content marketing, PPC, SEO, and media buying for a variety of industries. To compete with the other lodging places, the hotels in these areas focus on getting in the most prime spots possible. S. KWFinder: SEO Keyword Tool. SEO Software Tool – Cloud-Based ; Marketing Services ; Διαχείριση Πληρότητας δωμ. This plugin is a good second-place SEO plugin compared to Yoast. Hotel Conversion Optimization Checklist: Converting shoppers into bookings can be part art and part science. The 7132 hotel in Switzerland was featured in a novel, which ties into the story and uniqueness of the resort. Your job is not over yet. After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. See moreOur hotel SEO service and solutions help you reach your target travelers by maximizing the visibility of your hotel website in search engines. Platform. Analyze and position your business among your competition. Keyword research is one of the most important aspects of digital marketing, so it should be a priority when it comes to your hotel's SEO efforts. That means that making local SEO a top priority will have a huge impact on your ability to generate qualified leads and sales. Below are three areas you should focus on when implementing your hotel SEO strategy. 4 Write High-Quality And Relevant Content. As more people are drawn to your site through your social media ads, many of them will likely become hotel leads. Add location-specific keywords to. A variety of strategies can be used to improve a hotel’s SEO, including optimizing website content for relevant keywords, building links to the website from high-quality websites, and creating local listings on popular directories. Use search engine optimization (SEO) to increase visibility. . By implementing the strategies outlined in this article, hoteliers can enhance. 2. 2. 2. Part 4: Advanced Techniques for Adult SEO Services. Search engine optimization (SEO) is an intricate strategy, and if you don’t have experience with it, it can quickly feel overwhelming. Search platforms have expandedWhy Hotels Love Working With Sojern. SEO Design Chicago provides digital marketing consulting services for hotel chains. When you’re mapping your changes, remember: Only use 301 redirects with a URL to URL redirect for every page you’re going to keep. 8 Apply Structured Data To Your Site. The primary objective is to provide an unequaled price that suits the user's budget. Now that you have learned about SEO, it’s time to get some tools. Be Easily Searchable Online! Have Good SEO In order to rank well in search engines, you need to make sure that your hotel website is optimized for search engines with keywords. For example, if your hotel is located in San Francisco, you should include the keywords “San Francisco hotel” in your SEO strategy. This vendor's trending score is rising, Sojern is the #2 most trending product in the Digital Marketing Agencies category (out of 118. Quality assurance testing is a big. If a hotel is on Demand Plus, SiteMinder will feature a link to the hotel’s online booking engine in both the existing ad module (top 4 listings) as well as the module (bottom list) tagged as. Overall, the GoDaddy Website Builder is our #1 recommendation for hotel websites. Shif-4-Shop – Totally free eCommerce SEO platform. 1 Embrace a well-defined digital strategy for OTAs. It allows businesses to manage their online presence across Google. Optimised to turn lookers into bookers they feature a strong emphasis on visual storytelling. Continually produce new content that utilizes long-tail keywords. 5 Email Marketing should be an important part of the Hotel digital marketing mix. ” They want a hotel in the area that they're visiting, so phrases like “luxury Dubai hotel” are a great example of this. Implement hotel SEO keywords. akibatnya pada layanan pemetaan platform tersebut. Once you’re done creating and publishing your blog, you also have to. Search. It’s the clickable bit, like “off-page SEO for hotels” above. As a result, you’ll reduce your reliance on OTAs, pay less commission and keep more of your hard-earned revenue in the long term. When he searched online for the best doctor. The tool can pull data from all major search engines, including Google, Bing, Yahoo, YouTube, and more. 2. EdX has partnered with international universities like Hong Kong Polytechnic to offer several free online hospitality courses with certificates available at an additional cost. 1) Online Accessibility Across Platforms. For example, if guests are looking for a hotel in Dublin, Trivago scans the catalog and shows the best price for all available hotels. 7. (SEO) and the way that you can influence potential guests. Travel agencies, airlines, and tour operators use the GDS to book rooms for their clients and partners, so hotels seeking to expand their reach or reduce reliance on the OTAs can find success. One luxury lodge will be in the Serengeti National Park and the other in the Ngorongoro Conservation Area in Africa. Step 3: Install WordPress on your hosting. Milestone hotel solutions help search engines find your hotel by helping them understand your website content with structured data and entity relationships. 5 Get Links From Other Websites. 2. 2. 4000. We give you the opportunity to build the tomorrow you want. 2. Hotel SEO Marketing Guide. The Best SEO Services for Your Small Business Of 2023. Another marketing option is YouTube SEO. Pay-per-click ads (PPC). 1. But it might be quite competitive and so many free options / plugins, and easy for the client to find out it is wordpress. Sojern’s enhanced Travel Marketing Platform now enables engagement across the entire guest journey with cutting-edge AI-powered technology to optimize booking value for hotels. Choose to set your local SEO on auto-pilot, or master every feature in our platform to become the favorite brand in your community. Here are 15 facts you might not know about Yelp. I’ve talked about anchor text before as it relates to link building and off-page SEO for hotels. Our websites are built on the WordPress open source platform for maximum flexibility and with a fully customised design for every hotel. SEO may focus on different types of search, including. Go to your Facebook page. An integrated SEO platform that provides AI-driven insights to improve your site's search visibility. com offers the best SEO software with insights and statistics that will save you both time and energy. TOP 4 Pemasaran Digital Yang Bisa Dilakukan untuk Bisnis Hotel-mu. Focus on. HospitalityEye. The Cloudbeds Hospitality Platform enables tens of thousands of lodging businesses in more than 150 countries worldwide to grow and thrive. London oleh Lukasz Zelezny. . Without SEO, your hotel website is invisible online. Analyze and position your business among your competition. 7 out of 5. So hotels must stay on top of the trend and publish content to compel customers. 4 out of 5 on G2 based on 476 reviews, and a 4. As a result, you’ll reduce your reliance on OTAs, pay less commission and keep more of your hard-earned revenue in the long term. Elementor – great for beginners. Paid search – 72%. Our SEO web experts will maximise your website’s visibility, extract the essence of your hotel and translate it into words that sell rooms. First you need to create the type of content that your target audience is eager to consume. Unsurprisingly, the hotel SEO industry is also dipping its toes into using AI in content production. Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (Organic & Paid) Email Marketing. Engage travelers throughout their planning and booking journey when you put the Sojern Travel Marketing Platform to work. Price. Discover 6 keys to successful hotel digital marketing: 1. Does SEO for. How to choose a focus keyphrase. While there are many free SEO. Hotel search engine optimization (or hotel SEO) is the process of optimizing and improving a hotel’s website so that it ranks higher in search engines (such as Google, Yahoo, and. Here are some of the standard strategies for hotel SEO. Skill 4: Content – The Lifeblood of Your Website. Many of them have already invested in digital marketing, especially SEO, by applying SEO techniques to. Optimize online content. 2. Email marketing can be one of the most cost-effective and efficient ways to promote your hotel online. Almost one-fifth of U. Fully up-to-date with the latest terms and techniques from Google and others. Yelp Was Once a ‘Glorified Email Circle’. It is used to generate potential and repeat clients in your local market by improving & optimizing online content to outrank local competition on Google and other search engines. It has a free version that allows customization of rates, viewing availability calendars, and browsing room types. Locally-based user-generated content can help improve your hotel’s SEO efforts and guide TikTok users with an interest in your area to your official hotel page. It checks prices of more than one million hotels worldwide from over 250 booking sites. A successful SEO hotel marketing strategy is crucial for the success of any hotel. Local SEO, especially through platforms like Google My Business, is invaluable for hotels. ”. Building a business reliant on a third party platform is highly risky. From a hotel SEO standpoint, social media plays a role in driving traffic to your website. These integrated systems often include features like a booking engine, mobile device optimization, SEO (search engine optimization) tools, and integration with social media platforms. Mailchimp now also offers CRM features, domain and website hosting, and a website-building tool that make it a complete marketing platform. 1. Starts at. All core features for content optimization at an affordable price point. Improve your on page SEO with on-point tailored advice specifically for your hotel by the Abouthotelier Ranking platform. Outranking real-time optimization benchmarks against 20 competing pages from SERPs to provide real-time on-page SEO optimization of the most. Search engine optimization (SEO). Considering you have hooked your potential customer's attention on social media, they would like to visit your website to have a feel for what you could offer. Further Reading: Compare seoClarity to BrightEdge, or. Best online hotel management courses with certificates (all free!) 1. In the COVID-19 era, hotels have to employ every feasible means to stay afloat despite the bleak business and travel conditions. Here are a few ways to increase your hotel’s direct bookings: 1. from booking accommodations to sharing their experiences across different platforms. The aim of hotel SEO services is to ensure that the website of your hotel appears on the first page of search results for keywords that are highly relevant to your business. Create a User-friendly Website with On-Page SEO Best Practices; 2. Elementor – great for beginners. SEO for eCommerce platforms (B2B & B2C). Hotel SEO Keywords. Beberapa platform berikut dapat membantu bisnis mengetahui kapan orang-orang menyebut merek hotel Anda secara online; Hootsuite – Meskipun banyak orang menggunakan Hootsuite untuk mengotomatiskan posting media sosial, fitur pada dasboard alat ini juga berfungsi. Search is a major feature of social media. Their "Digital Certainty Index" is a benchmarking method for websites that enables comparison against a range of industry standards for SEO, accessibility and quality assurance. 2. LinkedIn is where your business networks. Content quality is a key factor for SEO success, so marketers need to use site crawls or audits to evaluate their websites. This product is trending. The annual average was roughly 44 percent, which means that more than half of the hotel rooms were empty during the whole year. Without SEO, your hotel website is invisible online. Article Summary: Top 6 Hotel Marketing Strategies to Boost Your Revenue. Best Social Media Platforms for Hotel Marketing. Hotels can leverage a variety of marketing channels to reach and engage potential guests. The back-office and other departments can heavily benefit from the introduction of modern hotel software. 2. The hospitality industry was among those that suffered the most because of the COVID-19 pandemic. Try to include a keyword if it’s possible. That’s why hotel SEO strategy is now a critical part of hotel marketing. Finding your keywords for SEO. Social media. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience. It essentially represents how: Improve your on page SEO with on-point tailored advice specifically for your hotel by the Abouthotelier Ranking platform. Have you noticed that today, there are very few individual hotel brands left? 3. Here’s a quick refresher: When you create a text link on your hotel website, the specific text you choose to hyperlink is called anchor text. Local SEO. Link/Backlinks are Also Essential for Driving SEO Value. With over half of search traffic happening via a mobile device, it's crucial for hotels to optimize sites with a mobile-first mindset. 8. Instagram is the second most popular social media platform after Facebook. 2. CUSTOMIZE YOUR MARKETING PLAN Keep an eye on Google algorithm updates and check your compatibility with a SEO checklist and a website analysis. Email marketing for hotels. One of the most important parts of effective Google hotel rankings is keywords. 1:24 We don’t always have much power over our website design, so if you do one thing to improve your hotel SEO strategy, let it be this: Create content your guests will love. Cost: $3,000-5,000+/month (see pricing details) 2. Most business travelers are hitting the major hotspots: New York, Washington DC, Orlando, and San Francisco. Our team of E-commerce experts would be happy to discuss how we can prepare you for the new challenges and get the best out of it. Advertisement. Olive & Lake. Although we've highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use. Some sites, like Google, take rate parity very seriously. Solutions For Hotels . (91) 4. com is one of the most popular online website builders. We’ve said it before: “Rather than promote your hotel, promote a lifestyle. Content marketing can capture people at various parts of the customer journey and high quality content is a key part of other forms of digital marketing, including SEO and social media marketing. Create a style and voice the hotel will use across all platforms to cultivate a clear, distinguishable viewpoint for your hotel. SEO Digital marketing is a way to promote your business and engage with your customers using different digital platforms. 10. 5. It’s a cost-effective way to meet demand, expand your range of services, or fill skill gaps. Partner With Influencers. Search engine optimisation (SEO). Hotel SEO Tip #14: Contact local press, platforms listing online directories, travel bloggers, and other related website owners. Wix – best for beginners. Before the internet era, people used “Yellow Pages” for searching any business information. Prioritize Travel Destinations – In the case of the. The power of hotel SEO. 3. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Read more. Villa Ensueño Vega Baja by Paina Hospitality. 3. ConvertKit. Do not use both Yoast and All in One. This process builds the quality and quantity of traffic to a webpage by focusing on organic traffic. Hotel SEO (Search Engine Optimisation) 9. , U. Your website is your primary eCommerce platform because it’s where travelers go to find out about your property and make direct bookings. In today’s digital age, where online travel agencies and hotel booking platforms dominate the hospitality industry, it is crucial for hotels to maximize their SEO efforts to increase visibility and bookings. Generate High-Quality Content; 3. It puts your brand in touch with 675 million members in more than 200 countries. Increased quantity of website traffic. SEO is the acronym for Search Engine Optimization, it is basically a process of increasing the quality and quantity of traffic or views on your web site or web page. With our AI-led platform, any organization can build consumer grade digital experiences. 12 Effective Hotel SEO Tips to Rank #1 on Google. Based on data, we know that Facebook, Instagram and Youtube are among the top five most-used social platforms available. SEO seeks to pair the website address (domain name), the internal code of the website and the content of your site with the keywords that users search for in Google. S etting Your Hotel Up For Success on Social Media; 1. Mykonos Riviera Luxury Hotel by X2INTERACTIVE HOTEL WEB AGENCY. Identify and integrate relevant keywords into your website content. Marriott International is more than a hotel franchise. In this white paper, we will share tips on how to use review sentiment reporting to gain insights about your property. What makes this software stand out. This platform has helped the hotel to increase revenue by creating new sales channels and has also helped to improve customer service. When it comes to search, two acronyms dominate the space: 1. Especially for hotels, Google is the best platform to be on, because it offers various tools to enhance online visibility and ORM i. MaxiBooking can be delivered as a self-hosted booking solution published under your hotel’s domain along with your official website. Wix, San Francisco, California. Cara memasarkan produk ke hotel. Be ready. Many of the platforms we use today depend on Google. The first key component of search engine optimization has to do with the overall structure of your site and its technical coding. All of the providers in this list offer comprehensive platforms that address multiple business problems. 1. SEO refers both to the structure of the page, the technical characteristics of the resource, and the content. This white paper provides a three-step approach to interpreting the data, sharing it with key stakeholders at your property, and making smart investment choices for your hotel. Leveraging online directories and review platforms for backlinks; In Conclusion; Understanding the Importance of Search Engine Optimization for Hotels. Recently acquired by Similarweb, RankRanger is a powerful white label SEO reporting tool that helps agencies track their client's rankings and performance across search engines. WebFX: Best for affordable monthly search engine optimization (SEO) plans. This could be anywhere from making changes to the website's design for an attractive look to using creative layouts to display critical information and special offers or including reviews and ratings of the guests that stayed in your hotel. Here is the list of top 10 hotel SEO websites in the Ras Al Khaimah. *Of course, there’s a COVID-19 caveat to this, which I’ll explain in the next section. Write content specific to your street or town. Search engine optimization is a method hotels can — and must — use to increase discoverability and maximize website traffic. JA also has plans to expand into the Chinese market as well as Sri Lanka and other locations in Asia. 1. It also includes activities like social media, web design, email marketing, video production, blogging, search engine optimization (SEO), pay-per-click (PPC) advertising, and online branding. RankIQ. Here are the social media marketing strategies you can use to get the right content in front of your target audience. Also, be sure to learn how the Amadeus Integrated Booking Suite can help support your eCommerce strategies and drive. It comes with many demo websites for different business niches like hotels and B&Bs. Part 2: On-Page Optimization for Adult Websites. Siteimprove is a suite of digital marketing products spanning Enterprise SEO, Governance/compliance and analytics. Hotel SEO. *Of course, there’s a COVID-19 caveat to this, which I’ll explain in the next section. Smart hotels make sure to include local SEO for their venue. BrightLocal: Best for local search engine optimization (SEO) AnswerThePublic: Best affordable SEO tool. With our SEO for Hotels, you can get services like Website Audit, Competitor. In my humble opinion, the most important social media platforms for hotels are Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest — not necessarily in that order, of course. This is crucial for attracting group business from both local and out-of-town clients. Navigation. Linkdex, as you’d guess from the name, offers outstanding link-building tools. Get Started For Free Increase Your Hotel’s Visibility. Blogging keeps your hotel website fresh & Relevant. . The Pros — Here’s why you should add a blog to your hotel website: 1. Here are three types of keywords you should focus on, along with examples of each: Primary keywords. (Psst… if you’re new to the world of search engine optimization, I’ve shared a ton of useful articles on hotel SEO already. That's why prioritizing search engine optimization should be a crucial part of your venue's marketing plan. Tip #2 – Maintain your room rate integrity. Press Release: RezRecover Sees Overwhelming Response to Booking Abandonment Platform at HSMAI ROC Conference in Toronto. You’ve got campaign performance goals, we’ve got the marketing platform to help you meet them. Here are three of the top benefits of SEO. Experience the high-end visual adaptability and compatibility with BookLogic’s’ Innovative Hotel Booking Engine. It is expected and lucrative to have your hotel as a part of the biggest online travel platforms like Booking. SEO is a vital part of any hotel digital marketing strategy because, at its highest level, it. Pay for it. Nexcess – Well-established stores. By targeting specific keywords and phrases, you can boost your rankings on search engines such as Google and Bing. The release opens up another paid channel for hotel marketing. K, Spain, Mexico, or worldwide. Google My Business is a free platform and one of the biggest drivers of local SEO success.